Chloe launches Nomade, the new pillar fragrance of its perfume collection. Unlike the 2008 Chloé Eau de Parfum pillar, created to present purity and naturalness, the new Nomade is here to evoke the bold, adventurous side of Chloe women. It was created from inspiration by freedom, surprises, desire for open spaces and empowerment.
Givaudan perfumer Quentin Bisch created Nomade as a floral chypre composition, including notes of Mirabelle plum, freesia and oak moss. The aim was to make it less floral and more “dirty” than the Chloé Signature. Chloé Signature represents a modern take of the perfume classic – the reinterpretation of the rose, while the new composition deals with the theme of chypre.
The shape of the bottle mimics one of the classic bags of the house – the Drew model. The face of the advertising campaign filmed by Fleur Fortuné is actress Ariane Labed.