Fashion house Armani presented its first masculine fragrance Eau Pour Homme in 1984. Sharp, strong, citrusy and aromatic, this one has become a classic among men’s fragrances. Almost 30 years later, in February the 2013, Armani launches a new version of Eau Pour Homme and a brand new nocturnal edition Eau de Nuit.
New Eau Pour Homme apparently did not change much. The bottle design is updated and the composition is adapted with ingredients that are available today. The top is ruled by fresh citruses like bergamot and mandarin, along with aromatic basil. The heart of clove, lily and nutmeg is laid on the base of patchouli, oak moss and sandalwood.
British violinist Charlie Siem and Italian photographer (son of Italian Vogue editor in chief Franca Sozzani) Francesco Carrozzini are chosen as the models for the new fragrances.