Diesel Only The Brave for men is a provocative scent that defies expectations. Fresh yet leathery, sweet yet woody, its masculine scent is modernity in a fragrance.
Diesel is an Italian clothing brand founded by Renzo Rosso in 1978. The company is known for its denim collection and its clothing lines and accessories are aimed solidly at the young consumer. Throughout time Diesel has launched several lines: Diesel Black Gold (casual luxury gooods), Diesel Kid, eyewear, lingerie, bags, accessories and eventually perfume. The products are marketed through 5,000 retail outlets around the world, including 300 Diesel branded stores. Diesel launched their first fragrance in 1996.